Debt builds before collections begin
Payment changes, bill shock and service failures can signal changing circumstances before balances become persistent.
We know energy
Turn energy complexity into practical action.
Optima combines energy-sector experience with data, AI and practical delivery to help suppliers tackle debt, improve billing and protect customer relationships.
From signals to outcomes
Protect value before it leaks away.
Debt, billing, churn and customer lifetime value are commercially connected, but each requires a distinct response. Across these areas, the opportunity is to use existing signals to act earlier and improve measurable outcomes.
01 / DEBT
Act before arrears become entrenched.
Use earlier signals to understand changing circumstances, identify risk and make appropriate support easier to reach.
Explore Debt → 02 / BILLINGFind the failures behind customer and revenue impact.
Connect billing issues to their operational causes and prevent errors from becoming complaints, debt and leakage.
Explore Billing → 03 / CHURN & CLVProtect customer relationships more precisely.
Understand the drivers of long-term value and focus retention activity where it can genuinely improve the outcome.
Explore Churn & CLV →Why act earlier?
The warning signs often appear before the outcome.
The same customer and operational signals can reveal emerging debt, billing failure and relationship risk. Connecting them earlier creates more time to make an appropriate response.
Billing failures compound
Inaccurate reads, account gaps and reversals can become complaints, debt, rework and revenue leakage.
Relationships weaken before customers leave
Complaints, engagement and service experience can reveal where timely action could improve the customer outcome.
Disconnected signals delay action
A joined-up view helps teams understand what is happening, choose a proportionate response and measure its impact.
The scale
These are board-level challenges.
Customer harm, operational friction and commercial loss often share the same underlying signals. The opportunity is to connect them and act with greater precision.
£4.79bnDomestic energy debt and arrears in Q1 2026
75%Of debt and arrears had no repayment arrangement
10–15%Estimated share of total outstanding debt and arrears linked
to change of tenancy
Sources: Ofgem debt and arrears indicators; Energy UK, change-of-tenancy debt analysis.
Energy perspective
Credibility starts with understanding the problem.
Energy suppliers are balancing affordability, customer protection, operational complexity and commercial pressure. Optima combines sector understanding with practical AI, data engineering and transformation capability to help turn those pressures into measurable action.
Databricks
Coming soon
Optima on Kraken Marketplace
“Energy businesses do not need technology for its own sake. They need practical AI and data capability that reduces cost, protects customer value and delivers measurable outcomes at scale.”
“The strongest opportunity is to act before debt, billing failures or customer dissatisfaction become entrenched. That starts with understanding the signals already available and applying the right treatment at the right time.”
“The real advantage comes from connecting predictive modelling, machine learning and language models to operational decisioning. That means choosing methods suited to the problem, productionising them responsibly and measuring the incremental value they create.”
Our position on AI
Use AI where it creates demonstrable value.
AI is not a label to apply everywhere. Optima helps suppliers choose the right approach for the task, from clear rules and segmentation to machine learning and language models, then assess the additional value, cost, risk and operational implications.
Define the decision
Start with the customer, commercial or operational question that needs to change.
Bring the signals together
Connect the relevant customer, payment, service and operational information.
Choose the right method
Use rules, analytics or AI according to the value each adds to the decision.
Measure the impact
Test whether the insight improves outcomes and justifies the investment.
Relevant proof
Experience should be visible in the outcomes.
Optima has helped major UK energy suppliers protect revenue, understand billing failures and accelerate the delivery of critical controls.
£100m+Revenue exposure protected through enhanced controls and
monitoring
£4mHistoric billing variance identified and quantified
400+Revenue-assurance process gaps managed through accelerated
delivery
Optima helps energy suppliers act earlier, improve customer outcomes and protect commercial value.
Start a conversation
Where is customer value leaking in your energy business?
We can help you understand the debt, churn, billing and customer-value signals already in your data, identify the highest-value opportunities and move from analysis to action quickly.